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» About Tourism Vancouver

Find out more about our organization:

Our Vision
Our Mission
Our Leadership

Our Vision
Tourism Vancouver is committed to being the best destination sales, marketing and visitor servicing organization in the world.

Our Mission
Tourism Vancouver's focus is on building exceptional customer relationships. Our primary customers are meeting planners, travel influencers, travel media and independent tourists. Our efforts generate demand for the destination, thereby creating value for members and stakeholders. Innovation, partnership, research and accountability guide our approach.

We utilize person-to-person and technology-based sales, marketing and visitor servicing activities to achieve results. Through positive positioning of both the organization and the destination, our leadership benefits the society, culture, environment and economy of Greater Vancouver.

See our Members section if you are a business interested in working with Tourism Vancouver.

Visit our Media section if you are a local, national or international journalist looking for story ideas, assistance or resources. We're here to help!

Our Leadership
Tourism Vancouver is a business association representing approximately 1,050 members in tourism and related industries/activities. Our purpose is to effectively market Greater Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and staff working together.

Tourism Vancouver's team includes 75 full-time, 19 part-time and many seasonal and contract positions and 150 volunteers, working under the following program areas.

Marketing Communications

Corporate Communications
Corporate Sponsorships
Marketing Services
Travel & Trade Media
2010 Strategies

Visitor & Member Services

Member Services
Visitor Services

Sales & Market Development

Market Development - Leisure Travel and Destination Management
Market Development - Meeting & Convention Sales
Convention Services

Corporate Services

Human Resources
Finance
Information Technology

Board of Directors
In order to accurately reflect the activities of our members, Tourism Vancouver is led by our Board of Directors. Based on the mandate of the Board of Directors, the Bureau develops the strategies and plans to implement initiatives and achieve the desired results and targets. Strong leadership and guidance is provided by our 15 member Board of Directors, who represent each aspect of Greater Vancouver's tourism industry. These board members contribute their extensive knowledge and experience to our organization.

See our list of Board of Directors.

	Membership Opportunities
Are you a local business who wants to learn more about working with Tourism Vancouver? Find out about membership opportunities.

Member of COTA

Spirit of Vancouver Partner